Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements. Traditional PR channels include TV, Print, Radio, Speaking Engagements, and other real life events. It involves engaging with newspaper journalist, TV reporters, industry publications, magazine editors, etc. The format and production process does not differ much from their online counterparts, but when it comes to distribution and the subsequent uptake of the news they are worlds apart.
Over the course of the internet evolution, more and more people are shifting where they consume information and visit Blogs, Forums, Discussion Boards, Micro-Blogs and Social Networking Sites to consume information. Not only are readers consuming information, but brands are building credibility and authority.